The company paved the way for data crunching in online dating
So, where the ISI is a general relationship satisfaction level, the CSI is specific to one relationship
eHarmony was one of the first companies to introduce an algorithm to match compatible partners on an online dating platform. Many followed their approach of crunching data, such as Match or Perfectmatch. In the case file the performed crunching was a regression model for matchmaking. Even though e-Harmony did not share the underlying algorithm, the business was trusted by people and became profitable only four years after its inception. Today, the algorithm e-Harmony used may very likely be considered outdated or too simplistic. A regression method is not able to capture many of the available data sources nowadays. Social media accounts or other online activity or behavior are an enormous source of information that may find application in an online match making algorithm nowadays. (more…)