Latino Men: As to the reasons the first Metrosexuals Are Appealing to Advertisers
For the past 24 months, a lot of research has surfaced regarding the power off Latina female. And you may honestly, the main focus on the Latinas is actually long overdue. But if you’re women can be, undoubtedly, vital that you marketers, we seem to have missing sight of our men. Latina guys, whatsoever, compensate 20% of overall U.S. people although they might not have total control over the fresh new Latina “purse strings,” they actually do has a suppose with what is bought for the house, specially when you are considering private care. And so the research shared by Univision last week decided good air from clean air.
Throughout an invite-only breakfast at Bryant Playground Barbecue grill inside Nyc, Univision Senior Vp-Business Sale Ruth Gaviria uncovered the outcomes of new research * named “Why Latinos Research So good” and you will moderated a board discussion about the subject having advertisers and you can Television personalities: Cristian de los angeles Fuente (that is hunkier individually than just on television, whenever you can believe it!); Univision’s individual Giselle Blondet; David Salazar, multicultural manager having Target Invitees Facts; superstar stylist Samy; and you may Daniel Villarroel, secretary Vice president-experiential and you may assortment deals, Maybelline Nyc/Garnier.
Since a hispanic, the latest results totally resonated beside me. ” They simply wish to look fantastic. It is just what this study entitled honoring the “vanidad” (the great variety of mirror with a small “v”) more “machismo.”
I think Latin guys was “metrosexual” — a long time before the phrase try ever invented. In fact, Cristian de- la Fuente mutual a narrative regarding how his father dressed in pink shirts and you can groomed his tresses that have high priced locks things 25 years before! (more…)